Consulting services
Close the gap between activity and results.
Lewis Lab delivers structured 30-day diagnostics and targeted performance consulting for established private businesses. We review your data and processes, identify where revenue, leads, time, or capacity are leaking, and define what to do about it.
Ways to work together
A clear starting point. Support shaped by the findings.
01 / Examine
30-day performance diagnostic
Agree on the business priorities and scope, then review the relevant data and processes. The scope can cover lead response, conversion, inventory, reporting, or handoffs between teams.
You get: findings, a prioritized action plan, and recommended next steps tied to the agreed scope.
Sample report (PDF)02 / Isolate
Strategy advisory
Use the findings to decide what to change, what to measure, and in what order. Align marketing, vendor activity, and operating priorities with the capacity of your team.
You get: a practical roadmap built around the issues that matter to your business.
03 / Apply
Execution support
Help your team put the priorities into practice. Review progress, pressure-test decisions, and adjust the approach as the operating picture changes.
You get: implementation guidance and follow-up measures linked to the agreed priorities.
The free Clarity Diagnostic is a 12-question self-assessment. A consulting diagnostic is a separate engagement that reviews your actual operating data and processes.
The Work
Find what is leaking. Prioritize what matters.
The review follows the path from demand to business results. We examine how marketing activity, customer inquiries, staff processes, and reporting connect, then identify the points that need closer attention.
The initial 30-day diagnostic starts with your business priorities. We agree on the areas to review and the relevant systems and information before work begins. The review can draw on the following areas, depending on the scope:
- 01 Marketing, sales, and operating data review
- 02 Lead response and conversion analysis
- 03 Inventory, capacity, utilization, or throughput assessment
- 04 Team process and hand-off mapping
- 05 Market positioning and performance benchmarking
The output connects each priority to an observed issue and a recommended next step. Your team should be able to see what needs attention, why it matters, and how to follow progress.
Common Problems We Diagnose
If any of this sounds familiar, it is worth a look.
Leads are coming in, but conversion is weak
Response times are inconsistent across teams or locations
Marketing reports show activity, but not business impact
Inventory, capacity, or service throughput is limiting growth
Teams are working hard, but process hand-offs are breaking down
Vendors are reporting performance, but leadership lacks a clear read
Who This Is For
The common thread is not the industry.
Lewis Lab works with owners and operators of established businesses, including those with multiple locations, departments, service lines, or revenue streams. The common thread is performance that is not matching the effort, spend, or opportunity.
Industry examples include healthcare operations, professional services, and automotive retail. The scope follows the business problem and the operating data available.
| You might be a fit if | This is probably not for you if |
|---|---|
| Revenue is flat, inconsistent, or underperforming despite real demand | You want a generalist agency to run campaigns |
| You have useful data, but no clear operating plan based on it | You are looking for a long-term retainer with no defined outcome |
| Conversion, lead response, throughput, or hand-offs are known weak points | You are too early-stage to have meaningful lead, sales, or operational data |
| You run multiple rooftops, locations, departments, or service lines | You want a report that confirms existing assumptions instead of challenging them |
Why Lewis Lab
Experience behind the advice.
Lewis Lab is led by Michael Lewis, whose work at General Motors combined market analysis, dealership process reviews, and commercial planning across independently owned businesses.
He co-developed a planning tool used across the Buick GMC Western Region, connecting each dealership's sales, inventory, and market opportunity to stocking and marketing decisions. During COVID, he also worked with GM's operations team on a nationally distributed Remote Selling Process Map.
That experience shapes the consulting work: establish what the records support, make the commercial choices clear, and develop a plan the people responsible can put into practice.
- Direct work with Michael from diagnosis through follow-up
- Findings grounded in operating records and observed processes
- Priorities matched to business impact and your team's capacity
- Clear ownership and measures for implementation
Get in Touch
Stop guessing. Start knowing.
Tell us where results are falling short, what your team has tried, and which decisions need a clearer answer. We can discuss whether a consulting diagnostic is a useful next step.
FAQ
Common questions.
How is the free Clarity Diagnostic different from consulting?
The free tool is a 12-question self-assessment. It provides a score and suggested focus area based on your answers. The consulting diagnostic is a separate 30-day engagement that reviews actual operating data and processes within an agreed scope.
What industries does Lewis Lab work with?
Lewis Lab works across industries with established businesses, including healthcare operations, professional services, and automotive retail. Fit depends on your priorities and available operating data, whether the work involves marketing, reporting, conversion, capacity, or team handoffs.
How long does an engagement typically take?
The initial consulting diagnostic runs 30 days. Strategy and execution support can then be scoped around what the review finds and what your team needs.
Do you need access to our internal systems?
Read access to relevant systems or agreed data exports is typically needed. Depending on the scope, that may include a CRM, DMS, lead management platform, or reporting dashboard. We agree on the scope and information needed before the review begins.
Who will I work with?
You work directly with Michael Lewis. Lewis Lab is a founder-led practice, with the same person involved in understanding your operations and developing the recommendations.
How is this different from hiring a fractional COO or internal analyst?
A fractional COO generally takes on ongoing management responsibilities. Lewis Lab provides an independent assessment of agreed business areas and performance priorities, followed by a practical action plan. Further strategy or execution support is scoped separately.